HOUSTON, TX—The Flower Rental Company, a Houston-based startup with roots in Spain, is revolutionizing the way people experience floral arrangements. Founded in Europe and introduced to the U.S. by Eric Brand and his business partner from Indiana, the company offers stunning, allergy-friendly artificial bouquets on a monthly subscription basis.

Brand’s business partner discovered the concept during a trip to Spain. The Flower Rental Company sparked the duo’s interest due to its cost-saving benefits for customers. Customers are provided with fresh looks every month at a rate of 50 to 70 percent less cost than purchasing real flowers. 

This price point is extremely appealing, particularly for businesses that may want to display multiple arrangements at a time.

“In order to keep up with real flower arrangements, you’d have to buy [an arrangement] two to three times a month. With us, you spend only once, and it’s cheaper than a real bouquet. We’re much more cost efficient within just one purchase, and we last the full month,” said Brand.

“We believed in the product and saw a real need for it. It’s something that I really enjoy, because flowers make people happy.”

Innovative Floral Service

The Flower Rental Company’s service stands out from competitors for its monthly rotation of artificial flowers. Customers can choose to be surprised by new, seasonally appropriate arrangements each month or select from a range of designs and sizes.

Each radiant bouquet is designed to look realistic and comes with a hypoallergenic floral scent. 

The scent mimics the freshness of real flowers without causing allergies. The company’s ability to provide new floral looks every month adds a unique touch for both residential and business clients.

“A scented, artificial flower that looks real? Many times, I will go to rotate the flowers, and there’s water in the bottom, because people thought they were real and tried to water them,” Brand laughed.

Further, each flower arrangement is meticulously cleaned and sanitized between uses to ensure they remain hygienic and in top condition.

When an arrangement returns to The Flower Rental Company, the company utilizes a special machine to blow off any dirt or dust, followed by vacuuming out anything that might have fallen into the arrangement. Finally, bouquets are carefully hand wiped down.

Additionally, The Flower Rental Company receives an entirely new inventory of arrangements every year from an avant-garde designer in Spain. 

“Every year, [he] picks out a new look, something different and cuddling edge. We want to stay fresh, we want to stay new and we want to stay different,” Brand detailed.

The company, which thrives on excellent customer service and a spectacular product, vows not to lock clients into long-term deals or contracts, instead focusing on providing flexibility.

Serving Diverse Clientele With Joy

The Flower Rental Company serves a wide range of both residential and commercial clients, including senior living communities, corporate offices, hotels and medical facilities. Veterinary clinics appreciate artificial flowers because they do not attract animals.

Assisted living and memory care homes find the service particularly valuable for its aesthetic enhancement and low maintenance. 

“I think one of my greatest joys is visiting our assisted living or independent living community clients, and hearing the ladies discuss the flowers,” Brand said.

“They’ll gush, ‘Oh, you’re bringing us a new look!’ They really are so excited. I have developed a heart for our seniors. Life can be very routine for them. Anything that I feel that I can bring, or my company can bring, to brighten their days is really rewarding.”

Life is busy, and many people are unable to visit their elderly relatives in assisted living facilities on a regular basis—but they can leave them beautiful flower arrangements that will not die, and that will make them remember that they’re loved for a full month. Then, they can receive a whole new look.

The company is also expanding into the event space, providing flower walls, shimmer walls and other decorative elements for weddings and corporate events. 

“We’re helping to cut down on event costs by taking care of big items like flower walls and table settings,” Brand said.

Looking Forward

As The Flower Rental Company approaches its one-year anniversary in Houston, it continues to explore new opportunities and ideas. With plans for further expansion and innovation, the company aims to make floral beauty accessible and enjoyable for everyone.

For more information on The Flower Rental Company’s services, visit their website.